Visit Philadelphia

Overview

Visit Philadelphia is a  campaign to promote tourism in Philadelphia. The primary objective was to allure audiences, inviting them to delve into the city’s rich historical legacy.

The campaign strategy centered on leveraging Philadelphia’s iconic landmarks and historic sites. Using Adobe Illustrator, intricate drawings of well-known historic buildings were meticulously created. Each illustration was paired with an intriguing fact or anecdote, highlighting the historical significance of the featured structure.

The outcome of the ad campaign aimed to ignite curiosity and fascination among its audience. By presenting Philadelphia’s architectural gems alongside historical insights, the campaign sparks a desire for exploration and discovery. Viewers are inspired to delve deeper into the city’s cultural narrative, fostering a genuine interest in experiencing its unique offerings firsthand. Ultimately, the campaign succeeds in capturing the imaginations of potential tourists, positioning Philadelphia as an enticing destination brimming with historical intrigue and cultural vibrancy.