Earl's Sub Shop

Overview

The rebranding of Earl’s Sub Shop aims to rejuvenate its identity while maintaining its charm and relevance. The challenge was to modernize without losing the essence of this beloved small-town eatery.

An extensive review of the existing branding was undertaken, accompanied by customer profiling and brand analysis to inform the rebrand. A new logo and menu design were crafted to ensure consistency and resonance with the target audience.

The results of the rebranding effort present Earl’s Sub Shop as both timeless and contemporary, appealing to loyal patrons and attracting new customers. The refreshed branding communicates a commitment to quality while preserving the shop’s nostalgic charm. Earl’s Sub Shop now stands as a beacon of tradition and innovation in its community, welcoming all who seek a taste of authentic small-town hospitality.