Ariat, Free Yourself

Overview

This project involved creating an ad campaign for Ariat, a western apparel company. The objective was to develop a campaign that engaged and empowered female consumers within the context of western work, an area traditionally dominated by men.

The process began with the formulation of a design brief outlining the campaign’s goals, target demographic, and messaging strategy. Initial concepts and compositions were sketched out to capture the essence of Ariat’s brand identity and western culture, ensuring resonance with the female audience. Utilizing Adobe Photoshop, three ads were crafted to visually communicate the campaign’s narrative and entice women to explore Ariat’s offerings.

The resulting ad campaign challenges conventional perceptions by integrating women into the discourse of western work, typically regarded as male-centric. The inclusion of female protagonists not only promotes Ariat’s products but also celebrates the strength and empowerment of women within traditionally male-dominated domains. The campaign invites women to envision themselves as part of the western work landscape, fostering inclusivity and a sense of belonging within the Ariat community.