Anti-Vape Campaign

Overview

The design challenge for this project was to create an impactful ad campaign targeting parents who provide vapes for their teenagers. The aim was to raise awareness about the dangers and consequences of underage vaping, emphasizing the responsibility parents have in preventing their children from engaging in this harmful behavior.

To address this challenge, I began by brainstorming various concepts and ideas, exploring different visual representations that could effectively communicate the message. I settled on a concept that would highlight the fact that teenagers are still children, and should not be exposed to the dangers of vaping. Utilizing Photoshop, I crafted the imagery for the campaign, ensuring each ad would be visually compelling and emotionally resonant.

This campaign sparks reflection and prompts action among parents. By presenting teenagers as children in the ads, the campaign underscores the gravity of the situation and the potential harm caused by underage vaping. Through these thought-provoking visuals, the campaign discourages parents from providing vapes to their teenagers, ultimately aiming to protect young lives and promote healthier choices.