Smith Distributing Company

Overview

This project involved rebranding Smith Distributing Company, a B2B company. The primary objective was to modernize and revitalize the company’s brand identity to better reflect its values and appeal to its target audience.

To kickstart the rebranding process, an in-depth analysis of the existing branding was conducted. This included a thorough examination of the company’s visual assets, messaging, and overall brand perception. Customer profiles were developed to gain insights into the preferences and expectations of the target demographic. Utilizing these insights, a comprehensive brand analysis was conducted to identify areas for improvement and opportunities for differentiation.

Subsequently, a new logo and branding elements were designed to ensure consistency and coherence across all touchpoints.
The culmination of the rebranding effort resulted in a refreshed and professional brand identity for Smith Distributing Company. The new branding not only modernizes the company’s image but also enhances its credibility and market appeal. With a more polished and cohesive brand identity in place, Smith Distributing is poised to attract new business opportunities and strengthen its position in the market.